The dog is the center. Not the calendar.
Most pet software built appointment booking and bolted pets on as an afterthought. Oden builds a permanent, lifetime record for every dog — and every session, plan, and invoice connects to it. Built specifically for canine behaviorists and dog trainers.
Free for our first 10 customers · $49.99/month flat rate · No credit card to start
Good morning, John
Today · 3 sessions
Active cases
8
behavior plans
Today
3
sessions
Pending
2
waivers
Your tools can see the appointment. They cannot see the case.
Your calendar knows when Bella is coming. It doesn’t know why she’s coming.
Your CRM knows John is a client. It doesn’t know his dog’s threshold went from thirty feet to twenty.
Your invoicing tool knows he paid $120. It doesn’t know what happened in week three.
Oden connects all three.
Sometimes the dog was trained, but the house was not.
You do good work in the session. Then the family goes home and the plan dissolves — no reminders, no record, nothing you can see until they stop booking.
Oden reaches past you into the house. Homework goes to the owner by link. Reminders go out when practice usually falls off. They submit completion and you approve it. Progress is a chart you show them, not a reassurance you offer.
You train the dog. Oden helps you train the house.
One dog. One workflow. Six weeks.
How Oden handles a behavior case — start to finish.
An illustrative scenario showing how one dog, one owner, and one 6-week behavior protocol move through every step of Oden — from first call to referral.
John books a consultation about Bella — leash reactivity to dogs.
John books from your online booking page. Oden sends the waiver by SMS — he signs on his phone, no account needed. Oden sends the behavior history form by email; he fills it out — triggers, threshold distance, bite history. You walk into session one already knowing the dog.
Structured assessment — not a blank page.
You run the assessment using Oden's template: triggers (dogs, bicycles), threshold (30 feet), body language (hackles, lunging), medical clearance (vet records on file). The assessment writes to Bella's profile — permanently.
6-week reactivity protocol — shared with John.
You build the plan: Week 1-2 counter-conditioning at 30ft. Week 3 threshold work at 20ft. Week 4 generalize to new environments. Week 5 add duration. Week 6 reassess. Oden emails John a branded summary of the plan. He knows exactly what he is paying for.
Every session writes to the plan. Every homework is tracked.
After each session, you write 60-second notes with behavior tags. Oden auto-sends a branded summary to John by email. Homework is sent by SMS — "Practice LAT at 25ft, 2 min, 3x this week." John submits completion via a link, and you approve or reject it. You see what was done — and what was not.
Milestone achieved — 20 feet, no reaction.
You mark the milestone in the plan. The progress chart updates. When John asks "Is Bella getting better?" — you do not guess. You open the profile and show him the curve. Threshold improved from 30ft to 20ft in 3 weeks.
Branded vet report generated. John refers a friend.
You generate a professional PDF progress report for Bella's referring vet — structured, clinical, branded. John is thrilled. Oden sends John his referral link by SMS. He shares it. His friend books. Oden tracks the referral. Both sides rewarded.
Every session, structured and logged — not just remembered.
This is how professional behavior consulting works when the software understands the workflow — not just the calendar.
2,500+
customer reviews read before writing a line of code
The founder's own research — not a focus group.
0
SMS markup — pay provider cost directly
Twilio rate: $0.0079/msg as of Sept 2026. Oden adds $0.
1-click
data export — no lock-in, no support ticket
CSV + JSON. No waiting period.
The Pet Business Operating System
Four pillars. One connected system.
Oden is not a list of modules. It is a system that helps you run your practice, deliver better care, automate repetitive work, and grow with confidence.
Bella · Reactivity plan
6-week protocol · Started Jul 7
Milestones
✓ Check-in at 20ft
✓ LAT cue established
○ 15ft threshold — in progress
This week\'s homework
Daily LAT sessions at 20ft, 5min each. Mark orientation at next session.
- Spend less time managing. More time helping the pet.
- Show owners measurable progress — not just invoices
- Your methodology, organized and repeatable
Good morning, John
Today · 3 sessions
Active cases
8
behavior plans
Today
3
sessions
Pending
2
waivers
- Eliminate fragmented tools and spreadsheets
- One workflow from booking to referral — no more 17-step bookings
- Less admin. Fewer things to remember. More time for dogs.
Session · Jul 21
Bella · 60 min · Reactivity plan Wk 3
Notes
LAT at 15ft threshold. Bella offered check-ins 3x unprompted. End on win — successful recall from sit-stay with another dog passing at 20ft.
Mood
Calm, focused
Homework
LAT daily 5min
Next session
Jul 28, 9:00
Auto-shared
Summary + homework sent to John · 1 photo attached
- Automated reminders catch no-shows before they happen
- Stop doing admin after 8 PM
- AI amplifies your work — humans are always available
Invoices
This month
$1,840
Outstanding
$240
Paid (30d)
92%
- Stop guessing. Know your numbers.
- Grow without adding administrative chaos
- Built for where you are today — and where you want to go
Switching from PetExec? White-glove migration at no cost. We move your data, train your team, and handle the transition — no timeline pressure.
Get migration helpWhat Bella’s case does not show
A straightforward case. Oden also holds the hard ones.
Bella’s reactivity plan went smoothly. Not every dog on your caseload will, and not every client will stay. Here is the rest of the system.
When the dog has a bite history
Eleven behavioral flags and a standing that can refuse a booking outright — before it becomes an incident.
See howWhen a client starts to drift
A low rating alerts you privately. A quiet plan lands on the at-risk list before the cancellation does.
See howWhere the next Bella comes from
A nine-stage funnel built for how training actually sells, from first enquiry to referral.
See howTurning one client into three
Landing pages, a newsletter, coupons and a three-tier referral program — priced individually as add-ons.
See howBuilt Differently
We heard you. We built differently.
Built from thousands of real customer complaints, reviews, and professional conversations. Every complaint shaped a principle. Here is how Oden is different — and why that difference matters to your business.
Your business is yours. We integrate the services you already trust — we do not own them, and we do not mark them up.
Why we built it this way
“They won't let you use your own merchant services firm.”
Pay the provider cost — not a platform markup. SMS should not be a profit center for software companies.
Why we built it this way
“Went from $39 a month to $200 a month!”
Your data is yours. It was yours when you entered it. It is yours when you leave.
Why we built it this way
“You cannot download your OWN data — it is a nightmare.”
Know what you are paying for before you commit. If pricing ever changes, we give 90 days' written notice — even to existing customers.
Why we built it this way
“If you want to take advantage of everything, the price goes up dramatically.”
When you need a human, you get a human. AI is a helper, not a replacement for support.
Why we built it this way
“They put you with AI or chat only and it's just a major repetition of ongoing text with no fixes.”
Your practice depends on Oden. We take that seriously. Reliable beats flashy — every single time.
Why we built it this way
“Deletes appointments. Sends out random texts to clients. Loses already made appointments.”
The Oden Principle
You own the business. Oden runs it.
Your clients. Your pets. Your data. Your payments. Your communication. Your schedule. Oden is the operating system — you are the owner. We connect the services you trust, charge transparently for our software, and let you leave whenever you want.
Your SMS
BYO Twilio — $0.0079/msg (Sept 2026), 0% markup
Your payments
BYO Stripe — 0% gateway fee
Your data
1-click export — CSV + JSON
Your price
Free for life as a Founding Member
Who it's for
Two professions. One platform.
Oden was built specifically for canine behaviorists and dog trainers — not adapted from generic business software. Choose your path.
- Lose context between sessions
- No structured progress evidence
- Vet reports take hours
- Admin eats your evenings
- No-shows and forgotten sessions
- Chasing unpaid invoices
The other half of the problem.
You train the dog. The house undoes it by Thursday.
I wrote two books about the family side of that — after failing three times in my own home before I worked out it was never the dog.
Before You Say Yes to the Dog and After You Say Yes to the Dog are written for your clients, not for you. Free companion guides are available for you to hand them.
Founding Members
Real stories. Real professionals.
We don't show fake testimonials or invented customer logos. When our Founding Members are ready to share their experience, you will see their stories here — real names, real businesses, real outcomes.
We don't show fake testimonials or invented customer logos.
When our Founding Members are ready to share their experience, you will see their stories here — real names, real businesses, real outcomes. Until then, we earn your trust with the product, the founder, and the offer.
Meet the founderWhy “Oden”?
Oden is a dog. The fourth one.
The first three didn’t stay — and it was never the dogs. That’s a longer story, and it’s the reason this software exists.
Read itPricing · Transparent
Simple pricing. No enterprise nonsense.
Per seat — not per dog. Free for our first 10 customers — no monthly charge. Everyone else pays a flat $49.99/month, with add-ons priced separately and listed on the pricing page. No SMS markup. No gateway fees. No lock-in.
“Every Oden add-on included” on the Founding Member plan covers current and future Oden-built add-ons. Third-party services are billed at cost (AI Receptionist, Branded SMS Sender ID) — bring your own Twilio and Stripe, and pay the provider directly, with no Oden markup.
Questions
Real objections. Real answers.
Migration, support, training, pricing, security, and data ownership — the questions pet professionals actually ask.
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Available today
Become a Founding Member.
We're onboarding a small cohort of canine behaviorists and dog trainers. Free for our first 10 customers — no monthly charge. $49.99/month flat rate for everyone after that.
¹ Based on the founder's own reading of reviews of 6 major pet software platforms (2,500+ reviews read personally) — not an independent study. Per-message rates reviewers report range from $0.02-$0.05 vs Twilio's $0.0079.
² Twilio standard SMS rate for US destinations, as of September 2026. International rates may vary and rates can change — see twilio.com/pricing for the current rate.