Growth tools, priced so you only pay for what you use
Landing pages, a newsletter, coupons, and a three-tier referral program — priced individually so you add them when you need them, not before. Workflow automation ships with every plan.
Most pet software treats marketing as somebody else’s problem, or as the tier above the one you bought. So the promotion gets run out of a notes app, the discount is worked out on a calculator at the desk, and the client who sent you three families is thanked verbally and never again.
None of that needs a marketing department. It needs the operational data you already have, pointed forwards.
What is in it
Each one is included. None of them is a separate line on the invoice.
A page for the offer, not just the business.
A list that builds itself.
Discounts that apply themselves.
Three tiers deep, tracked automatically.
Your rules, not ours.
You are credited for the client you sent, and the one they sent
Word of mouth is how most practices actually grow. This is the version of it that gets measured and rewarded instead of forgotten.
- Discount codes issued automatically when a referral converts
- Conversions, total discounts issued and top referrers on one dashboard
- The reward lands without anyone having to remember a promise
Referral tiers
Sarah (Bella's owner) refers the Delgados
Sarah earns a discount code
The Delgados (Cooper's owners) refer the Okafors
Sarah is credited again
The Okafors (Nala's owners) refer a fourth family
Sarah is credited once more
Illustration. Tier percentages are set on your account.
What this is not
- It does not run advertising, write posts, or manage your social accounts.
- The referral program here is yours, rewarding your clients. Oden’s own affiliate scheme — where a business refers another business onto the platform — is a separate thing and is not what this page is about.
What people ask about this
Is the Marketing Center an add-on?
The landing page, newsletter, and referral and coupon engine are priced individually — $35/mo, $15/mo and $35/mo — so you only pay for the growth tools you actually use. Workflow automation ships with every plan and costs nothing extra.
How does the referral program actually reward people?
In discount codes, issued automatically when a referral converts. It runs three tiers, so a client is credited for the person they sent and for the person that person went on to send. The dashboard shows conversions, total discounts issued, and who your top referrers are.
Is this the same as the affiliate program I saw mentioned?
No, and they are worth separating. Oden runs a cross-tenant affiliate scheme where a business refers another business onto the platform. That is our program, not a growth tool for your practice. What is described on this page is your own referral program, aimed at your clients.
Do I need a website already?
No. A landing page can stand on its own with your booking link on it. If you do have a site, the enquiry form embeds into it instead.
Is this a replacement for real marketing?
No. Running the ads themselves is a different job — see How Clients Find You for the funnel this feeds into.
Available today
Included, not upsold
Add the Marketing Center tools you need, at the price on the pricing page. Book a walkthrough and we will set up your first referral tier and a landing page with you.