You are good at the dogs. The chasing is the part that costs you
An enquiry form on your own site, a funnel built for how training actually sells, and referrals that track themselves — so the front half of the business runs like the back half.
Most practices lose more money at the front than in the work. An enquiry arrives on Instagram, gets answered from a phone, and is never written down. Someone asks for a quote in March and is remembered in June. A delighted client would happily refer three people and is never asked.
None of that is a marketing problem. It is a record-keeping problem wearing a marketing costume.
Every route ends in the same place
Whichever way someone arrives, they land in one funnel with the source recorded.
Nine stages, already built
This is the pipeline every account starts with. It is not a template you assemble — it ships seeded, because a generic CRM handing you an empty board is how most of them end up unused.
- 1
Spotted your page
They have heard of you
- 2
Comparing trainers
Looking, comparing
- 3
Inquiry / Intake
They got in touch
- 4
Assessment / Consultation
You have met the dog
- 5
Training Plan Proposal
You have quoted the work
- 6
Deposit & Approval
They committed
- 7
Onboarding & First Session
Work has started
- 8
Active Training
In the plan
- 9
Graduation
Finished — and referable
Graduation is a stage, not an ending — it is the moment a client is most willing to refer someone, and the only funnel that captures it is one that knows the work finished.
One snippet, and enquiries stop going missing
The form lives on your website and writes straight into the funnel. No plugin, no export, no copying a name from an inbox into a spreadsheet.
- Works anywhere you can paste HTML — your site, a landing page, a page builder
- The embed token can be regenerated if it is ever scraped
- Every submission arrives with its source attached
Embed snippet
<script
src="https://app.oden.pet/embed/lead-form.js"
data-token="pk_live_••••••••"
async
></script>Illustration. Your real token is generated in the app.
What this is not
- It does not run your advertising or write your content. It captures, tracks and converts what your marketing brings in.
- It does not replace your website. The form embeds into the site you already have.
What people ask about this
Do I have to build the pipeline myself?
No. Every account is seeded with the Trainer Funnel — nine stages that match how training actually sells, from the first spotted-your-page moment through to Graduation. A generic CRM hands you an empty board and a weekend of work. You can still edit the stages if your process differs.
Where does the embedded form go on my site?
Anywhere you can paste HTML — your homepage, a landing page, a Squarespace or WordPress block. Oden gives you the snippet and an embed token you can regenerate if it is ever scraped or abused.
Does a lead become a client record automatically?
The lead moves along the funnel as the relationship progresses, and converts into the pet and owner records when the work starts. You are not retyping a name that was already submitted once.
Is this a full marketing suite?
No, and it is worth being clear. It captures, tracks and converts enquiries, and it turns finished clients into referrals and reviews. It does not run your ads or write your posts.
Available today
Show us where your enquiries go today
Bring the last five people who asked about training. We will show you where each one would sit in the funnel — and what you would have known about them.