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Total Cost of Ownership

Don't compare subscription prices. Compare total cost.

Pet software that advertises $49/month often costs $200+ with add-ons. Use our calculator to see the real cost — and how much you save with Oden.

The hidden cost problem

The advertised price is rarely the price you pay. Here's how.

Most pet software platforms advertise a low base price — then add fees for SMS, payment processing, extra users, marketing tools, and "premium" features. Reviewers of several platforms report the real monthly cost ending up several times the advertised price once those add-ons are in use.

Your business
Adjust these numbers to match your actual usage

Reminders, confirmations, follow-ups

Total processed through the platform

Including yourself

Oden
BYO Twilio + Stripe
Base subscription$49.99
SMS charges$3.16
Payment gateway fee$0.00
Additional users$9.99
Total / month$63.14

This is Oden's standard rate ($49.99/mo). Our first 10 Founding Members pay nothing — see full pricing.

Typical competitor
Metered + marked up
Base subscription$49.00
SMS charges$12.00
Payment gateway fee$160.00
Additional users$15.00
Total / month$236.00

You save with Oden

$2,074 / year

$172.86 per month savings

Start saving today

No SMS markup

Bring your own Twilio. Pay $0.0079 per message — the actual provider cost. Competitors charge $0.02-$0.05.

No gateway fee

Bring your own Stripe. Oden takes 0% of your payment volume. Competitors charge 1-3% on top of Stripe.

Cheaper users

$9.99 per additional user vs $15-$30 at competitors. And the first user is always included.

Calculations based on industry averages from Voice of Customer research (2,500+ reviews). Actual competitor costs vary by platform. Oden costs assume BYO Twilio at $0.0079/message and BYO Stripe at 2.9% + $0.30 per transaction (paid to Stripe, not Oden).

The 6 hidden costs

Where the money disappears

SMS markup

Reviewers report competitor SMS pricing around $0.02-$0.05 per message — well above Twilio's $0.0079 (as of September 2026) provider cost. 500 messages/month at that rate would be $10-$25 vs Oden's $3.95 at cost.

Gateway fees

Reviewers report gateway fees of roughly 1-3% of payment volume charged on top of Stripe's own fee at some platforms. $10k/month in payments would be $100-$300/month in gateway fees. Oden: $0.

Per-user pricing

Reviewers report per-seat add-on pricing of roughly $15-$30 per additional staff member at some platforms. A team of 4 would add $45-$90/month at that rate. Oden: $9.99/user.

Marketing add-ons

Email campaigns, landing pages, referral programs — sold as separate add-ons, at some platforms for $15-$35/month each. Oden: optional add-ons, priced individually on the pricing page.

Premium basics

Online booking, digital waivers, automated reminders — locked behind premium tiers at some platforms, reviewers report $30-$70/month to unlock them. Oden: included in the base plan.

Price increases

Once your data is locked in, some platforms raise prices with little warning. Oden: 90 days' written notice before any price change — even for existing customers.

Available today

Stop paying hidden fees.

Bring your own Twilio and Stripe. Pay provider cost — not platform markup. Transparent pricing, all-inclusive base, no surprises. That is the Oden way.

Personal onboarding No credit card to start Flat $49.99/month — no surprises