Mohamed Abu Khadra — 20 years of building businesses.
Oden is founded and led by Mohamed Abu Khadra — a growth-stage operator who has built fintechs, scaled payments businesses, and led regional strategy for global technology companies. Now he is building the operating system pet professionals deserve.
If you are evaluating Oden, you are not just evaluating software. You are evaluating whether the person building it has the discipline to finish what they started — and the experience to know what finishing looks like.
This page exists because cold prospects deserve to verify the founder before they book a call. Here is the full record.
20 years across fintech, payments, telecom, and platforms.
The companies, roles, and outcomes that shaped how Oden is being built.
Early career
Sony Ericsson
Marketing
Started in mobile telecom marketing during the feature-phone era. Learned brand building at global scale.
Telecom expansion
Orascom Telecom
Marketing & Business Development
Worked across MEA telecom markets during the region's mobile expansion. Built partnerships and distribution in emerging markets.
Fintech founding team
Bee FinTech
Marketing & BD Director (10 years)
Ten years building a fintech from the ground up. Led marketing and business development through the company's growth stages. Built partnerships with Visa and Mastercard, led two capital raises, and managed PCI DSS readiness. The launch campaign was selected by Philip Kotler as the first Egyptian and Arab case study in Marketing Management.
Regional leadership
Huawei
MEA Marketing Director
Led marketing for Huawei across the Middle East and Africa. Managed regional strategy, brand, and go-to-market for one of the world's largest technology companies.
Scale-up leadership
CowPay
CEO
Joined as CEO and scaled GMV 10x in 8 months. Operational leadership through hyper-growth — the kind of experience that separates building a product from building a business.
Recognized across marketing, academia, and business.
The external validation that the work is real.
Chartered Institute of Marketing
Marketing Management
RB College (UK)
Doctoral research
Why a fintech operator is building pet business software.
After twenty years building fintech, payments, and platform businesses, the question I kept asking was simpler than it sounds: where is the next industry that deserves a real operating system?
The answer came from research, not intuition. Before writing a single line of code, I personally read 2,500+ pet industry reviews and documented 222 user stories. The pattern was undeniable. Pet professionals — particularly canine behaviorists and dog trainers — were running complex practices across six disconnected tools that were never built for them. The software they had was either generic business tools with a paw print bolted on, or specialized tools that were being acquired and sunsetted by private equity.
The fintech parallel is exact. In 2010, payments infrastructure was fragmented, opaque, and built for the seller — not the customer. The companies that won were the ones that earned trust through transparency: no hidden fees, no lock-in, no markup on the underlying rails. Oden brings the same principle to pet software. No SMS markup. No gateway fees. One-click data export. Bring your own Twilio and Stripe. Your business is yours.
This is not a pivot. It is the application of two decades of operator experience to an industry that has been underserved by software built for someone else.
How Mohamed builds.
The operating principles that shape Oden — drawn from twenty years of building businesses that scale.
The KnowHow Company
Mohamed is also the founder of The KnowHow Company, a UK-registered consulting firm serving the Middle East. KnowHow focuses on growth strategy, marketing strategy, and go-to-market advisory for technology and fintech businesses across MEA.
The KnowHow Company brings the consulting discipline — research, evidence, structured thinking — that shapes how Oden is being built. Oden is a product company, not a consulting firm, but the operating standard comes from the same source.
Two books in progress.
Mohamed is currently completing two books that extend the thinking behind Oden — one on building category-defining software for underserved industries, and one on the strategic application of Voice of Customer research to product development.
Both books are forthcoming. When published, this page will be updated with titles, publishers, and purchase links. The research that shaped the books is the same research that shaped Oden — 2,500+ pet industry reviews I read personally, and 222 documented user stories.
Talk to Mohamed directly.
If you are evaluating Oden for your practice, you will talk to Mohamed — not a sales rep, not a chatbot. Book a walkthrough and the call goes to the founder.
Available today
Oden is being built by an operator, for operators.
If you are a canine behaviorist or dog trainer evaluating software, you deserve to know who is behind it. Book a walkthrough — you will talk to Mohamed directly.