Mohamed Abu Khadra — 20 years of building businesses.
Mohamed Abu Khadra spent twenty years building businesses — ten years building a fintech from the ground up, then CEO of a payment facilitator where he scaled GMV tenfold in eight months, and regional marketing director at Huawei. His launch campaign for Bee FinTech became the first Egyptian case study in Philip Kotler's Marketing Management. He is also the author of two books on why families fail with dogs — written after failing three times himself, with the same breed, in his own home. The fourth dog stayed. The system that made it possible is why Oden exists, and it's his name on it.
If you are evaluating Oden, you are not just evaluating software. You are evaluating whether the person building it has the discipline to finish what they started — and the experience to know what finishing looks like.
This page exists because cold prospects deserve to verify the founder before they book a call. Here is the full record.
20 years across fintech, payments, telecom, and platforms.
The companies, roles, and outcomes that shaped how Oden is being built.
Early career
Sony Ericsson
Marketing
Started in mobile telecom marketing during the feature-phone era. Learned brand building at global scale.
Telecom expansion
Orascom Telecom
Marketing & Business Development
Worked across MEA telecom markets during the region's mobile expansion. Built partnerships and distribution in emerging markets.
Fintech founding team
Bee FinTech
Marketing & BD Director (10 years)
Ten years building a fintech from the ground up. Led marketing and business development through the company's growth stages. Built partnerships with Visa and Mastercard, led two capital raises, and managed PCI DSS readiness. The launch campaign was selected as the first Egyptian case study in Philip Kotler's Marketing Management.
Regional leadership
Huawei
MEA Marketing Director
Led marketing for Huawei across the Middle East and Africa. Managed regional strategy, brand, and go-to-market for one of the world's largest technology companies.
Scale-up leadership
CowPay
CEO
Joined as CEO and scaled GMV 10x in 8 months. Operational leadership through hyper-growth — the kind of experience that separates building a product from building a business.
Recognized across marketing, academia, and business.
The external validation that the work is real.
Marketing Management
RB College (UK)
Doctoral research
MEA Markets' CEO of the Year Awards
Why a fintech operator is building software for behaviourists.
Because I failed at the thing you fix for a living.
Three dogs, same breed, three collapses — every one by month three. The children loved him and had no rules. My wife was afraid of dogs and nobody had designed around that. I was at work. By week eight the house was exhausted and the dog was confused.
Three times, I rehomed a dog who had done nothing wrong.
Then I stopped blaming luck and did what I do at work: I found what was actually broken. It wasn’t training. Every one of those dogs could have been trained. The house was the problem — no roles, no words, no structure, and no say for the person who wanted it least.
Sometimes the dog was trained, but the house was not.
That is your week, every week. You do good work in the session and the family undoes it by Thursday. The client doesn’t see progress, stops booking, and tells people you didn’t help.
I wrote two books about the family side of that problem — Before You Say Yes to the Dog is available now on Amazon, and After You Say Yes to the Dog is on pre-order for 4 November 2026. Then I built Oden for the professional side — so the work you do is recorded, provable, and doesn’t disappear between sessions.
The fourth dog stayed. His name is on the software.
How Mohamed builds.
The operating principles that shape Oden — drawn from twenty years of building businesses that scale.
The KnowHow Company
Mohamed is also, separately, the founder of The KnowHow Company, a consulting firm serving the Middle East. KnowHow focuses on growth strategy, marketing strategy, and go-to-market advisory for technology and fintech businesses across MEA.
Oden and The KnowHow Company are two independent ventures Mohamed founded — one a product company, the other a consulting firm. Neither owns or grew out of the other, but Mohamed brings the same standard to both: research first, evidence over opinion, structured execution.
Press & Recognition
A selected list of independently verifiable appearances and mentions.
- Most Innovative CEO 2023 (Egypt) — MEA Markets
- First Egyptian case study in Philip Kotler's Marketing Management — Think Marketing
- CowPay CEO appointment — Zawya
- CowPay–Visa partnership — Youm7
- Bee Egypt EGP 70M — Daily News Egypt
- Speaker, AUC Venture Lab Startup Launchpad
- Two recorded talks (YouTube)
Talk to Mohamed directly.
If you are evaluating Oden for your practice, you will talk to Mohamed — not a sales rep, not a chatbot. Book a walkthrough and the call goes to the founder.
Available today
Oden is being built by an operator, for operators.
If you are a canine behaviorist or dog trainer evaluating software, you deserve to know who is behind it. Book a walkthrough — you will talk to Mohamed directly.