We built Oden for canine behaviorists and dog trainers because they have the hardest jobs and the worst tools.
Oden exists because pet professionals are running their practices across six disconnected tools that don't talk to each other. We're building one calm, connected workflow — starting with canine behaviorists.
Built by people who listened first.
Before we wrote a single line of code, we read thousands of reviews and talked to pet professionals directly. Here's what we learned.
We spent time with canine behaviorists who tracked complex cases across WhatsApp, spreadsheets, paper notes, and PDFs. With dog trainers who juggled group classes and privates across multiple calendars. The pattern was the same everywhere: talented people doing incredible work, dragged down by tools that were never built for them.
So we built Oden — not as another generic business tool with a paw print on the homepage, but as a purpose-built platform that understands what a behavior assessment is, what a training plan is, what a waiver is, and what a referral means to a small practice. We started with canine behaviorists because their workflows are the most complex and their existing tools are the worst fit.
Today, Oden is the calm, connected operating system for pet professionals. We're small, we're focused, and we're obsessed with the people we serve. Every feature starts with a real case and a real problem. Every decision starts with what's best for dogs and the people who care for them.
What we believe
The principles that shape every decision we make at Oden.
The road ahead
Oden is just getting started. Here's where we're headed.
Thousands of reviews analyzed
We read thousands of pet professional reviews and conducted direct interviews before writing a single line of code.
Built for behaviorists and trainers
We started with the hardest case in the pet industry — complex behavior workflows — and expanded to serve dog trainers.
Shelters and rescues
Once behavior is exceptional, we expand carefully to shelters and rescues — only when we can serve them as well.
The wider pet ecosystem
Groomers, boarding, daycare, and veterinarians — on our roadmap. We serve behaviorists and trainers today.
20 years of operator experience. Now building for pet professionals.
Oden is founded by Mohamed Abu Khadra — a growth-stage executive with 20+ years across fintech, payments, platforms, and ecosystem businesses. Mohamed is also the founder of The KnowHow Company, a UK-registered consulting firm serving the Middle East.
His career spans Sony Ericsson, Orascom Telecom, Bee FinTech (10 years as Marketing & BD Director), Huawei (MEA Marketing Director), and CowPay (CEO, scaled GMV 10x in 8 months). He built partnerships with Visa and Mastercard, led two capital raises, and managed PCI DSS readiness. His launch campaign for Bee FinTech was selected by Philip Kotler as the first Egyptian and Arab case study in Marketing Management.
Mohamed is a Fellow Marketer of the Chartered Institute of Marketing (CIM), a Visiting Professor at RB College (UK), and a postgraduate lecturer in Marketing, Business Planning, and International Business. He is currently pursuing a DBA in Strategic Management.
At Oden, Mohamed applies two decades of operator experience to the pet software industry — building a platform on 222 documented user stories and Voice of Customer research from 2,500+ personally read reviews. The goal: software that earns your business every month, not traps it.
Available today
Help us build the operating system pet professionals deserve.
We are onboarding a small cohort of canine behaviorists and dog trainers. Personal walkthrough, no credit card to start.